<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> TL;DR We used a hybrid product management and systems analysis approach to implement AI in the gaming product lifecycle to strengthen Activision-Blizzards market share, future proof the company, and maximize value for internal and external stakeholders.
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To tackle this problem we used a hybrid approach. We combined a product management perspective and systems analysis perspective
Product Management Perspective
Systems Analysis Perspective
The overall methodology went something like: → Understand company and customers → Understand market trends → Identify key stakeholder → Define our north star → Ideate solutions and divide into stories → Rank solutions by priority → Feed prioritisation into MVP scoping and roadmap → Develop Go-to-market strategy → Consider risks and mitigations
With titles like World of warcraft, Diablo and GTA online, Call of Duty, Candy Crush etc Activision-Blizzard and its subsidiaries has built a strong brand and product portfolio. With the surge of AI innovation sweeping across industries, it is pertinent for large incumbents like Activision-Blizzard to adopt this technology and keep its market share.
The company has to take care of many aspects of its games: online worlds, player interactions, customizations, etc. All of these feed into higher order requirements of player retention, content creation, balancing of outcomes, and security strengthening.
