<aside> 🚧 This case is still a work in progress

</aside>

<aside> 📱 Topcorner Website

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1. Overview

“Topcorner is an app-based sports platform where amateur players can discover and organize games, track their stats, and collect rewards as they navigate their local sports communities through an RPG experience”

That’s a lot to unpack, but we’ll do it step by step.

Since this is what could be called an “innovative product”, our management of it takes on two phases.

1. The first phase, a “Initial Product Discovery” phase, lies primarily in the first diamond of Figure A below i.e the Problem space. This phase is broken down further in Figure B as shown across the “Initial Product Discovery” timeline.
2. The second phase, is a “Continuous Product Discovery” phase, that makes use of agile methodologies to quickly iterate, measure, and learn.

Topcorner, as it stands, has just wrapped up the problem space of the “Initial Product Discovery”. An MVP is being built to bring benefits to more users, where the product will be refined further with user feedback.

Figure A: Product Discovery between Problem and Solution space (from Productboard.com)

Figure B: How to Conduct Product Discovery Process in 4 Steps (from Ruby Garage)

2. Lessons from the Afterdark League

With the afterdark league, we understood the user and how they behaved and met their needs in the context of the solution landscape.

2.1 Understanding the opportunity

To evaluate the opportunity, we looked at

1. How big the potential market is
2. What are the conditions that will cause it to grow further